Making loudspeaker cables is not black art, although some people claim so. When we started the process that ended up with our Zero cables, we had a very good idea of what we wanted to achieve.

We knew from the start that we wanted to use pure copper and some kind of quality screening. We also knew that we did not want to impair the dynamics of our speakers – on the contrary: We had a hunch that most cables work as “brakes” instead of catapulting the sound on to the speakers without delay.

We also knew that it makes good sense to use the same cable principles outside the speakers as inside. This means pure copper, a defined number of strands and also a different gauge for plus and minus. Studies into the effect of soldering versus crimping cables and plugs together revealed that crimping simply sounds a lot better. Consequently, crimping it was!